Why is every mac reseller trying to meet at starbucks

In a normal four-option multiple choice tests, 55% of the correct answers are found in the middle options.Retailers found that moving toothbrushes from the top shelf to a middle shelf led to an 8% increase in sales.In a row of four bathroom stalls, 60% of people choose the middle two stalls.You might not know it-or know why-but you like drinks in the center of the menu. Why you like the drinks at the center of the menu They only require a human brain on the receiving end. ThatвЂ™s because, as youвЂ™ll see, the biases that influence your drink choice donвЂ™t require agency or intentionality in the menu design process. And if insights about human behavior do not inform how Starbucks designed their menu, then itвЂ™s a happy accident.Д®ither way, how the menu is designed doesnвЂ™t matter. If insights about human behavior inform how Starbucks designed their menu, then thatвЂ™s good strategy. 99Д«ut before we look at how this works, there is one big question we need to address: Is somebody at Starbucks really strategizing about all this little stuff?ДЄnd even if they arenвЂ™t-even if this menu was produced by chance-your drink choice would still reflect the same set of biases. Why the Starbucks menu doesnвЂ™t include a dollar sign.How Starbucks uses the attraction effect to frame your choice between a Grande and a Venti size.Why looking at three columns of prices makes you spend more.Why youвЂ™re most likely to select the Grande size.Why you like the drinks at the center of the menu.To understand how they do it, we need to take a deep dive into 6 psychological tactics behind Starbucks menu design:

Other restaurants do the same thing in their menu design.) The experience of processing information on the menu remains the same, even if particular menus are organized differently. Prices vary across regions and countries, too.Д«ut all Starbucks menus share a similar design philosophy. The Starbucks down the street has a different menu from the Starbucks in your grocery store, which has a different menu from the Starbucks in the airport. You might be thinking, wait a second, the menu at my local Starbucks looks different. Among the more subtle ways? Applying insights from psychology and decision theory to their menu design.ДЄs an example, hereвЂ™s the menu from my local Starbucks: There are lots of ways Starbucks gets you to do this. And it doesnвЂ™t hurt if it gets you to spend a little more-while making you feel like you spend less. The menu at Starbucks is designed with one thing in mind: to make you feel better about buying coffee at Starbucks.

Why is every mac reseller trying to meet at starbucks